Guest Blog on Other Blogs

In the previous chapter we talked about finding guest bloggers to obtain free content. In this section, we’ll reverse the tables. We are going to use guest blogging as a tool for promoting your blog.

Guest blogging can be an extremely powerful marketing tool. Compelling content and a dose of charisma can latch onto an existing community that’s been created by someone else and quickly attract many followers to your own site. You’ll also obtain the high quality backlinks you’re working so hard to get.

Here are the three essential ingredients you are going to need to successfully promote your blog via guest blogging:

  • A blogger who is willing to accept contributions from guest bloggers.

  • A great article, typically ...

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