Market It and They Will Come
The 1989 dramatic film Field of Dreams popularized the expression “If you build it, he will come” and its variations. When it comes to blogging, the opposite is often true: “Build it, and they won’t come.”
The truth is that once you have built your shiny blog and published some content, traffic will roll in very slowly unless you actively promote your site. In other words, building is necessary but not sufficient to ensure your blog gets the attention it deserves.
Most bloggers skip this promotional step, and as a result they end up receiving only a handful of visitors. At that point a vicious cycle starts in which seeing so few visitors demotivates the blogger, who in turn publishes less often and consequently ...
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