Schedule Time to Blog

Before getting serious about blogging, you should determine how much time you are realistically willing and able to allocate to researching, writing, and promoting your content.

My recommendation is to set aside no less than four hours per week to your blog. With four hours at your disposal, you should be able to publish, at the very least, one or two blog entries.

Regardless of how much time you allocate to blogging, prepare the majority of your posts the week beforehand and schedule them for publication by using the scheduling feature that most modern blogging software includes (see Figure 17, WordPress's scheduling feature). By doing so you can write your entries in advance, set them to be published automatically ...

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