Get Readers to Explore Your Content

In the previous chapter I briefly addressed the issue of getting your visitors to explore more of your content. In particular, we covered how certain sidebar widgets can encourage your readers to visit additional popular or recent posts on your site.

You can turbocharge your efforts to guide your readers to more of your content by taking the following five steps.

  1. Install a plugin such as Yet Another Related Posts Plugin. It will allow you to automatically display a few related posts at the bottom of each new post. In my experience, the CTR (click-through rate) of related posts is high when people liked the one they just read.

  2. Create a sticky Getting Started page that guides newcomers through your blog. ...

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