Case Study: Math-Blog.com’s Headlines

Now that you have a solid understanding of the importance of well-worded headlines and at a least a general idea of the type of content that people value, let’s take a peek at our first case study. When discussing domain name choices in Chapter 2, A Rock-Solid Plan for Your Blog, I mentioned my math-related authority blog, http://math-blog.com. I’m going to show you some statistics for both the most and least popular articles from that site.

My intent is to show you how I applied most of the principles discussed in this chapter and the results that you stand to achieve by following them.

Your mileage will certainly vary, and there are other factors that determine how well a piece does visitor-wise. ...

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