Can Linkbaiting Be Ethical?

The two most important off-page SEO factors are the quantity and quality of your inbound links. It’s not surprising that people go to great lengths to attract links.

The most ethical bloggers work hard on the quality of their content and at diligently promoting it, whereas the so-called “black hats” will pretty much do anything to get links, including buying them in bulk.

Recipe 12Never buy links.

Somewhere in the middle of the link-building ethics spectrum lies linkbaiting. In principle, the concept is innocent enough. Linkbaiting (or link baiting) is the art of creating content that attracts a lot of links and generates buzz. In practice, however, linkbaiting often has a negative connotation. Even the inclusion ...

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