Write for the Web
Writing for the Web is different from writing a book or a letter. You only have a few seconds to captivate a visitor, who often has the attention span of a chipmunk on crack.
How do we capture the reader’s attention then? Let’s consider a few do’s and don’ts when writing for the Web to make your text more readable and more likely to be read.
Do:
-
Write a catchy headline and first paragraph. Most visitors follow an F-shaped pattern with their eyes when scanning a web page.[54] Your headline and top paragraph (or two at most) is what the majority of your visitors will read. You need to grab their attention and lead them to the rest of your post.
-
Divide your text into short paragraphs. Nothing bounces visitors away like a ...
Get Technical Blogging now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
