Choose and Register a Domain Name
The last step of this initial planning process is to choose a name and register a domain name for your new blog.
Keep Your Blog on the Same Domain as Your Company
If the blog you are creating is for your company, the domain name choice is very straightforward. Assuming you’ve already gotten a site for your company, you don’t need to register a new domain name for your blog; simply define a subdomain or subfolder such as blog.yourcompany.com or yourcompany.com/blog.
The reason for going this route isn’t limited to URL consistency and the need to make obvious the connection between your blog and the company to your customers. When you use the same domain for your main site and blog, any SEO efforts you make ...
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