Give Readers a Compelling Reason to Stick Around
At this point, you’ve determined the style and topic of your blog, as well as validated the existence of a sizable audience. Now you should start thinking about answering a question that many of your visitors will ask themselves, Why should I subscribe to this blog?
I phrased that question so as to intentionally imply a subscription to your upcoming posts via feed or email, which is something that’s common among a technical readership. For less technical readers who don’t use subscription tools, the question may become, Why should I come back to this blog?
Whatever the exact question, you need a convincing answer. What’s the reason your blog exists? Why did you start it in the first place? ...
Get Technical Blogging now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
