Chapter 1What Kind of Blog Are You Going to Run?
The Internet is really about highly specialized information, highly specialized targeting.
Eric Schmidt
The first step when beginning to plan your blog is to determine the type of blog you intend to run. We have already established that it’s not going to be a blog about your personal life, but you still have some choices to make.
The decisions you make now will affect many aspects of how you develop your blog down the road, so you should try to answer these important questions before proceeding with the next chapters of this book.
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