Blogging as a Megaphone

An established blog is like a megaphone: it amplifies your voice, allowing it to reach a wider audience. Creating such a following takes time and hard work, but the payoff is that the audience you’ve built up is going to be there for you when you need it.

This megaphone has also the wonderful advantage of coming with a built-in echo generator, as your audience may rebroadcast your message through social networks or their own blogs, helping you reach an even larger pool of interested readers.

It’s up to you to decide how to use such a megaphone, but you’ll be surprised by just how handy it is to have the same circulation as a local newspaper. Announcing a new project or product? Looking for a new hire? Having an issue ...

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