START WITH TEAM GOALS.

where does a team begin…and end? It all begins with a goal. Call it a vision, a mission, a purpose, a charter, as long as the team has a clear sense of where it’s going.

Goals provide the overall direction for the team, and are often sketched out by senior management. It is then up to the team to translate those goals into specific performance objectives, such as “Reduce the December reject rate by 25 percent” or “Increase the customer satisfaction rating for 2008 by 10 percent” or “Reduce the waiting time for patients in the emergency room to 10 minutes by June 30, 2008.”

When it comes time to measure the team’s success, we return to our goals again. If the team’s goal is to produce such-and-such new product with such ...

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