SWIFT

TRUST

On global teams it is clearly more difficult to develop trust quickly, because team members have limited opportunity to interact on a face-to-face basis. In addition, since most global teams are also multi-cultural, trust building becomes more challenging because people from some cultures are less likely to engage in open communication, especially when the conversation includes discussing problems in public or admitting mistakes.

As a result, many teams have adopted the norm of “swift trust,” a concept proposed by Myerson, Weick and Kramer in an article found in the publication, Trust in Organizations, edited by Kramer and Tyler (1996). In response to the need for rapid team development, team members are encouraged to begin by ...

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