| CLEAR COMMUNICATION | IN A MULTICULTURAL TEAM |
The world of business is changing. Companies are producing and selling their products all over the world. As a result, teams have gone global. It is not unusual for a product development team to be composed of members who are located in different countries, speak a variety of different languages and represent many different cultures. While we now have the technology—teleconference, video conference and web conference—we must still possess the requisite communication skills to make effective use of the technology.
When people don’t fully understand each other, resources may be underutilized, time is wasted, decisions may not be the best possible and conflicts may occur that could have been avoided. ...
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