CHAPTER 9

Ethical Considerations in International Recruitment Using Branding Strategies

Thomas G. Pittz

University of Tampa

Steven F. Pittz

University of Colorado at Colorado Springs

Introduction

This chapter elucidates the practical and ethical dimensions of international recruitment efforts in concert with branding strategies. As the requisite supply of skilled labor often resides outside of a company’s geographical area, the result is a need for international recruitment. International recruitment impacts developed and developing nations alike, and we believe that a thorough evaluation of such impact is essential to an ethical understanding of this important issue. We explore and discuss international recruitment from a practical and academic ...

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