Teaching Ethics in Finance Curricula: Personal and Institutional Virtues in Financial Markets
Ignacio Ferrero
University of Navarra
Marta Rocchi
University of Navarra and Markets, Culture and Ethics Research Centre
Introduction
This chapter is aimed at describing how ethics can be integrated in finance curricula. Ethics is a rational approach to human action searching for moral truth. It analyzes the moral quality of human action in order to pursue excellence and happiness (individual ethics) and the good of society (institutional ethics). Finance Ethics, therefore, moves along these two main lines: on the one hand, the individual side of ethical analysis in finance, as it relates to individual choices and behaviors of financial operators ...
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