5.4. Using Layouts with a Content Placeholder
Content placeholders enable you to insert text or one of several types of graphical content.
Bulleted List
Click next to the placeholder bullet and type a list of items, pressing 
to finish each item.
Clip Art
Click 
to select an image from built-in clip art collections, or import a piece of clip art from outside Microsoft Office Online.
Pictures
Click 
to insert a picture file such as a bitmap or JPEG ...
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