More Advance Praise for Targeted
“Part history and part handbook, Targeted is an inside look at the way digital advertising impacts both businesses and consumers. Mike Smith offers a thoughtful, in-depth study of how online advertising is delivered now, and how it will be in the future.”
-PAUL SCIARRA, Cofounder, Pinterest
“Targeted is a must-read for anyone interested in the digital business today. Learn how to target your customers by reading one of the most detailed and informative books on the topic. Smith knows the “ins and outs” of this complicated medium and draws on his decades of experience from HBO to Forbes to Hearst. This book is a good read for industry veterans as well as the general consumer who wants to know more about why particular ...
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