ACKNOWLEDGMENTS

In many cases, all it takes is one person to make an iPhone app, but it takes lots more to write a book about iPhone apps. Many thanks to all the breathtakingly bright folks who gave so much time to share their design process with me, among them: Facebook’s Joe Hewitt, Iconfactory’s Craig Hockenberry and Gedeon Maheux, Gowalla’s Josh Williams, Cultured Code’s Jürgen Schweizer, Mercury Intermedia’s Rusty Mitchell, TLA Systems’ James Thomson, and ShadiRadio’s Shadi Muklashy.

A whole bevy of editors saved me from myself time and again by pointing out technical errors, half-baked ideas, and far too many lame jokes. Thanks to Karen Shaner, the ringleader for this editorial effort, and to technical reviewers Louis Rawlins, Rob Rhyne, James Thomson, and Shawn Wallace who were generous with their advice and cheerfully unsparing in their criticism. Thanks to my friends Peter Meyers, Jonathan Stark, and David VanEsselstyn for their thoughtful feedback and encouragement throughout.

I’m indebted to Edie Freedman whose sharp eye and gentle guidance immeasurably proved the interior design of this book. Thanks, too, to Chris Nelson for shepherding these pages through the marketing and business labyrinth to get this book into your hands.

And finally, very special thanks to Ellen, who endured more than anyone deserves during the writing of this book and responded with nothing but care and support.

—Josh

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