You are previewing Talking to Humans: Success Starts with Understanding Your Customers.
O'Reilly logo
Talking to Humans: Success Starts with Understanding Your Customers

Book Description

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

The book takes you through the story of two entrepreneurs doing customer discovery for the first time, and then proceeds to give you concrete tactics, tools and examples to answer key questions such as:

  • Who do you need to learn from?
  • What do you need to learn from the market?
  • How do you find the right people to interview?
  • How can you ensure an effective session?
  • How do you turn observations into decisions and actions?
  • How can you avoid the most common mistakes people make?