FOREWORD

HAVING SPENT MANY YEARS researching, teaching, and writing about the challenges facing contemporary business leaders, I’ve become convinced that sustainability is one of the most crucial. To remain viable, organizations must find ways to foster social and environ­mental prosperity while creating economic prosperity. To paraphrase economist Jeffrey Sachs, they must transform themselves from wealth-creating organizations into commonwealth-creating organizations—a new requirement we might refer to as the sustainable effectiveness imperative.

Many factors have led to this imperative. Among the most important is the fact that both our natural environment and our social fabric are under enormous stress around the world. In the American Southwest, ...

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