CHAPTER 11

HOW SUSTAINABILITY AND ENGAGEMENT CAN TRANSFORM YOUR BUSINESS

THE TERM EMPLOYEE ENGAGEMENT WAS coined in the early 1990s to describe the degree of an employee’s commitment to his or her work. For many years, companies had seen job satisfaction as the most important indicator of employees’ attitudes. It was assumed that if workers were content with their wages, benefits, working conditions, and the like, then all would be well.

But it turned out that job satisfaction was not necessarily the most revealing or useful attitudinal measure. Experience showed that an employee could be content with his or her job but not be putting out a great deal of effort. Many satisfied workers were simply going through the motions; in fact, some were ...

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