CHAPTER 8 
Making Your Newest Employees Raving Fans
One of the best-kept secrets of employers who have no trouble attracting, hiring, and retaining top talent is that they use their new hires and their current candidate pool as recruiters. These organizations know how to leverage the experiences that job seekers have with their organization into a competitive advantage for attracting talent. Those organizations with consumer brands probably understand this best because they look at every interaction with people as an opportunity to expose those ...
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