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Talent Is Not Enough: Business Secrets For Designers, Second Edition by Shel Perkins

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Chapter 21: Ethics and social responsibility

In discussing ethics and design, there are at least three different levels for us to consider. The first has to do with professional behavior in daily business interactions. The next level deals with specific professional expertise needed in such areas as accessibility, usability, consumer safety, and environmental practices. This leads us to the third level, which is about overall professional values — a broader framework of moral principles and obligations in life.

Professional behavior

In your design career, how do you define ethical conduct, and where do you turn for guidance? Ethical guidelines are published by a number of design organizations in the U.S. and abroad. For example:

• AIGA, the ...

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