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Talent Is Not Enough: Business Secrets For Designers, Second Edition by Shel Perkins

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Chapter 12: Project management basics

Project management is an area where the freedom of the creative process and the constraints of sound business procedures overlap. One is quite loose and visionary, while the other is more structured and driven by numbers. This chapter shares some thoughts about how to bring the two together.

Successful projects require detailed planning and advance preparation. Once a project begins, however, it’s important to remain flexible. The work will never proceed exactly according to plan. In the midst of a project, decisions have to be made about a range of trade-offs, including issues of cost and quality. Smart decisions are well-informed ones, so every design firm needs a reliable system for tracking and analyzing ...

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