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Talent Is Not Enough: Business Secrets For Designers, Second Edition by Shel Perkins

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Chapter 06: Calculating a freelance rate

Many designers spend part of their careers as freelancers — it’s a great way to gain experience, build relationships, and develop a diverse portfolio. Some independent designers work directly with business clients, submitting fixed-fee proposals for specific projects. However, others prefer to work behind the scenes as an additional resource for established creative firms. If you are working behind the scenes, how should you go about calculating a fair price for your services?

Most design firms and agencies cope with temporary increases in their workload by bringing in outside designers on a subcontractor basis. A freelancer with very specific skills is brought in to help with a particular phase or aspect ...

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