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Talent Force: a New Manifesto for the Human Side of Business

Book Description

Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force.  The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it.  We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack.

Foreword  xi

Acknowledgments  xiii

About the Authors  xv

Preface  xvii

Introduction  xix

Chapter 1:  The Quality Talent Imperative  1

Chapter 2:  Talent Market Demands  11

Chapter 3:  Building a Competitive Talent Organization  35

Chapter 4:  The Cultural Obsession of Work  59

Chapter 5:  Building a Talent Community  77

Chapter 6:  Tangible Talent Measurement  93

Chapter 7:  Talent Goes on Offense  115

Chapter 8:  Relationship Recruiting (Still) Rules  133

Chapter 9:  Talent Forces of Tomorrow  151

Index  163

Table of Contents

  1. Copyright
    1. Dedication
  2. WHAT OTHERS ARE SAYING ABOUT TALENT FORCE!
  3. FT Prentice Hall FINANCIAL TIMES
  4. FOREWORD
  5. ACKNOWLEDGMENTS
  6. ABOUT THE AUTHORS
  7. PREFACE
  8. INTRODUCTION
  9. 1. THE QUALITY TALENT IMPERATIVE
    1. The Talent to Move a Nation
    2. Zimbabwe's Displaced Agricultural Talent Force
    3. New Zealand's Muffled Boom
  10. 2. TALENT MARKET DEMANDS
    1. The Only Constant Is Change
    2. Generational Change
    3. Immigration
    4. Offshoring
    5. Emerging Talent Markets
    6. Recruiting-Specific Trends
      1. Recruitment Process Outsourcing (RPO)
    7. Measuring Talent
    8. The Demand for a New Approach
  11. 3. BUILDING A COMPETITIVE TALENT ORGANIZATION
    1. Recruiting Models: A Look Back
    2. Emerging Recruitment Practices
    3. The Strategic Integration Point Person
    4. Clarian Health's Proactive Talent Organization
    5. New Recruiting Tools, Structures, and Processes
    6. Creating Your Talent Plan
    7. Aligning with Marketing
  12. 4. THE CULTURAL OBSESSION OF WORK
    1. Cutting Through the Clutter—The Importance of a Talent Brand
    2. What Is a Talent Brand?
    3. Getting Started
    4. Making It Real
    5. Targeting the Effort
    6. Using Technology to Reach Talent
  13. 5. BUILDING A TALENT COMMUNITY
    1. Forming Technology-Enabled Relationships
    2. The “Sticky” Talent Web: Collecting Participants
    3. Stuck in the Web: Capturing the Relationship
    4. Qualifying the Candidate
    5. New Alliances, New Opportunities, New Ways to Add Business Value
  14. 6. TANGIBLE TALENT MEASUREMENT
    1. Talent Metrics
    2. Planning for Future Talent Gaps at All Levels
      1. Succession Planning
      2. Turnover
      3. Wrong Talent
    3. Private Planning, Public Accountability
    4. Free Talent Zones—Using Talent to Drive Economic Development
  15. 7. TALENT GOES ON OFFENSE
    1. The Talent Demand Cycle
    2. Talent Knows: The Information Equation
    3. Truth in Advertising Takes On a New Meaning
    4. The Importance of Your Virtual Lobby
    5. The New Interview
  16. 8. RELATIONSHIP RECRUITING (STILL) RULES
    1. The Human Touchpoint
    2. The Evangelist Culture
    3. Succession, Development, and Planting the Seed
    4. The First Face to Face
    5. Continuous Improvement: The Key to a Lasting Competitive Advantage
    6. The Gracious Recruiter
  17. 9. TALENT FORCES OF TOMORROW
    1. Internet Job Postings Go the Way of Newspaper Classifieds
    2. Podcasting, VCasts, and Feeds
    3. The Advertising/Marketing Force Meets the Talent Force
    4. The Television Industry “Gets It”: Just About Everyone Works
    5. Talent Personalization
    6. The Force of Change