Financial Times Prentice Hall Books
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Deirdre Breakenridge Cyberbranding: Brand Building in the Digital Economy
Jonathan Cagan and Craig M. Vogel Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Subir Chowdhury The Talent Era: Achieving a High Return on Talent
Sherry Cooper Ride the Wave: Taking Control in a Turbulent Financial Age
James W. Cortada 21st Century Business: Managing and Working in the New Digital Economy
James W. Cortada Making the Information Society: Experience, Consequences, and Possibilities
Aswath Damodaran The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies
Sarvanan Devaraj and Rajiv Kohli The IT Payoff: Measuring the Business ...
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