5. Tools of the Trade

It’s gotta be the shoes.—Mars Blackmon

There was a series of commercials for Nike’s Air Jordan sneakers in the late ‘80s that featured Mars Blackmon, Spike Lee’s fictional alter-ego, and legendary basketball player Michael Jordan. The gist of the commercial was that Mars Blackmon attributed Michael Jordan’s prowess on the court to his shoes, despite Michael’s repeated, patient, yet slightly exasperated, denial that no, it was not the shoes at all.

If you’ve ever shown someone a photo you are really proud of only to hear, “Wow, you must have a really great camera,” you can just politely smile and think of Mars Blackmon.

The flip side, of course, is that there is a wide (and ever-growing) range of camera equipment, in terms ...

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