CONTENTS
CHAPTER ONE:The Dangers of Playing It Safe
CHAPTER TWO:Shifting Your Perception of Risk—the Smart-Risk Zone
CHAPTER THREE:Smart Risk Taking
PART TWO: FIND SOMETHING WORTH FIGHTING FOR
CHAPTER FOUR:What Are You Willing to Fight For?
CHAPTER FIVE:Finding the Fight in Your Organization
PART THREE: SEE THE FUTURE NOW
CHAPTER SIX:The Future Is All Around You
CHAPTER SEVEN:See the World Through Your Customers’ Eyes
CHAPTER EIGHT:Stop, Think, Discuss, and Decide
CHAPTER NINE:Predict Your Fail Points
PART FOUR: ACT FAST, LEARN FAST
CHAPTER TEN:Start Before You Know Where to Start
CHAPTER ELEVEN:Fail Early, Often, and Smart
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