Book description
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value through the most effective online channels. By following the steps provided, CPAs will be able to enhance their professional reputation and allow their firm to thrive in the digital age.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Preface
- Acknowledgments
- About the Author
- Chapter 1: A Long and Winding Road
- Chapter 2: Where Are You Headed? The Importance of a Marketing Plan
- Chapter 3: Your New Front Door: Your Website
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Chapter 4: Give to Get: The Power of Thought Leadership
-
Eight Steps to Becoming a Thought Leader
- 1. Define Your Area of Specialization
- 2. Identify the Audience You Want to Reach
- 3. Update Your Personal Information
- 4. Stay Abreast of What Is Happening in Your Area of Expertise
- 5. Follow Other Thought Leaders to See What They Are Doing
- 6. Create and Share Content
- 7. Become a Sought-After Speaker
- 8. Respond Quickly and Follow Through
- Now Go Do It!
-
Eight Steps to Becoming a Thought Leader
- Chapter 5: Content Marketing: Blogging and Beyond
- Chapter 6: Reach New Audiences: Social Media
- Chapter 7: Your Most Powerful Network: LinkedIn
- Chapter 8: The Right Social Media Tool for the Job: Twitter, Facebook, and More
- Chapter 9: Driving Traffic and Measuring Success: Search Engine Optimization and Analytics
- Chapter 10: The Future Is Now: There’s No Looking Back
Product information
- Title: Take Your Marketing Online!
- Author(s):
- Release date: May 2017
- Publisher(s): Wiley
- ISBN: 9781941651551
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