Introduction

July 2008 was a big month for Apple. Within the span of a few days, the company launched the iPhone 3G, the version 2.0 firmware update for the original iPhone (and iPod touch), the App Store for all the above devices…and MobileMe, the latest incarnation of the package of Internet services formerly known as .Mac (and, before that, iTools). As if that weren't enough excitement, Apple also became the target of tons of bad press, user complaints, and even lawsuits over how badly that series of new product launches turned out.

To be candid, the original MobileMe rollout was a fiasco, and it took months before the service functioned somewhat smoothly and all the features that had previously been announced came online. Even then, it wasn't ...

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