Chapter . Introduction

On January 6, 2000—more than a year before the first official release of Mac OS X—Apple announced a suite of Internet services called iTools. At that moment, as Steve Jobs delivered his Macworld Expo keynote address at Moscone Center in San Francisco, I was in the building’s basement, manning a booth for a company that was exhibiting at the expo and watching the presentation via QuickTime streaming video. I was excited to learn about iDisk, HomePage, Mac.com Mail, and all the other aspects of iTools. I was delighted that they were Mac-only, and thrilled that they were free!

Steve said that as soon as his speech was done, the world’s Mac users could immediately go to the Apple Web site and choose their iTools member names—which ...

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