This book is dedicated to every designer who is expected to produce unique creative results from low-end budgets and unrealistic timelines and yet still exceed the high expectations required of you on a daily basis.
Your creativity is often taken for granted, diminished by corporate politics, unappreciated by bean counters, truncated by middle-management suck-ups, and neutered by marketing directors as you simply try to do your job the best you can.
The creative process can be a demanding, often frantic, and heart-wrenching experience. I hope the resources in this book ease your process and assist you in your daily pursuit of creating compelling graphic ideas for your demanding clients.
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