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Tableau Dashboard Cookbook by Jen Stirrup

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Choosing your visualization

Visualization is about democratizing data and making it accessible to the people who need it.

Today, there are many hot trends in both consumer and enterprise technology that increase accessibility by being highly visual. Think of the popularity of iPads, Surfaces, e-readers, and large screens. These devices are popular because everyone wants their data in the best resolution possible, with crisp graphics and colors.

Executives are engaging with the charm of visualization and putting it firmly onto enterprise business intelligence roadmaps. According to a survey by Howard Dresner, the extensive use of words such as color, size, shape, and motion were more appealing than other buzzwords such as Big Data and the cloud. ...

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