Tableau: Creating Interactive Data Visualizations

Overlaying demographic data

Using data from various service providers, Tableau provides a powerful feature of overlaying the US census information, such as median household income, population, race, and others. This allows the reader to compare the measure of interest with some demographic information.

Getting ready

Let's use the sample file, Sample – Superstore Sales (Excel). Open a new worksheet and select Sample – Superstore Sales (Excel) as the data source.

How to do it...

Once the data is loaded on the worksheet, perform the following steps to overlay the demographic data:

1. Click on the Show Me button to bring the Show Me toolbar on the screen.
2. While holding the Ctrl key, click on State and Customer Zip Code from Dimensions and Profit from Measures ...