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Systems Thinking and Process Dynamics for Marketing Systems

Book Description

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Foreword
  5. Preface
  6. Acknowledgment
  7. Section 1: Systems Thinking in Marketing Science
    1. Chapter 1: Understanding Market Complexities
      1. ABSTRACT
      2. INTRODUCTION
      3. UNDERSTANDING COMPETITION
      4. THEORETICAL FRAMEWORK OF COMPETITION
      5. COMPETITOR LEARNING
      6. COMPETITOR LEARNING MODELS
      7. PLAYING IN THE COMPETITION
      8. COGNITIVE MAPPING
      9. ANALYZING COMPETITORS’ SIGNALS
      10. ABERNATHY-UTTERBACK MODEL OF TECHNOLOGY EVOLUTION
      11. CHOICE OF TECHNOLOGY PARADIGM
      12. TECHNOLOGY AND COMPETITIVE ADVANTAGE
      13. DEFENSIVE ROUTINES AND IMPLEMENTATION PROCESS
    2. Chapter 2: Systems Thinking in Strategy Development
      1. ABSTRACT
      2. INTRODUCTION
      3. KEY ELEMENTS
      4. MANAGING INTELLECTUAL CAPITAL
      5. CASUAL FLOWS AND LOOPS IN STRATEGY DEVELOPMENT
      6. MARKET CONGESTION
    3. Chapter 3: Process Dynamics in Strategy Implementation
      1. ABSTRACT
      2. INTRODUCTION
      3. MARKETING PLANNING, IMPLEMENTATION, CONTROL, AND EVALUATION
      4. NEW TRENDS IN DECISION MAKING
      5. PROCESS AGGREGATION IN DEVELOPING MARKETING STRATEGIES
      6. DECISION PLATFORMS AND INTERDEPENDENCY
  8. Section 2: Process Dynamics in Marketing Science
    1. Chapter 4: Product Development and Market Governance
      1. ABSTRACT
      2. INTRODUCTION
      3. PERCEPTUAL MAPPING FOR PRODUCT DEVELOPMENT
      4. PRODUCT INNOVATION
      5. CUSTOMER DRIVEN PRODUCT DEVELOPMENT
      6. BOTTOM LINE MARKETING
      7. GROWTH PERSPECTIVES OF NEW PRODUCTS
    2. Chapter 5: Dynamics in Developing Pricing Strategies
      1. ABSTRACT
      2. INTRODUCTION
      3. PRICING FUNDAMENTALS
      4. VALUE CHAIN AND PRICING
      5. PRICE-MARKET RELATIONSHIP
      6. SYSTEMS THINKING IN PRICE DETERMINATION
      7. AN OVERVIEW ON PRICING STRATEGY
    3. Chapter 6: Distribution and Logistics Modeling
      1. ABSTRACT
      2. INTRODUCTION
      3. MULTIPLE CHANNELS MANAGEMENT, DISTRIBUTION CONTROL, AND SUPERVISION
      4. PIPELINE MODEL OF LOGISTICS MANAGEMENT
      5. INTERNATIONAL CHANNEL MANAGEMENT
      6. DEVELOPING LOGISTICS STRATEGY
      7. TECHNOLOGY SHIFTS IN DISTRIBUTION
    4. Chapter 7: Systems Thinking and Cognitive Process in Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPT MAPPING
      4. MARKETING COMMUNICATIONS
      5. CUSTOMER LIFE TIME VALUE
    5. Chapter 8: Marketing Modeling and Validation
      1. ABSTRACT
      2. INTRODUCTION
      3. CUSTOMER CHOICE MODELING
      4. 3. MEASURING SHOPPING PREFERENCES
      5. 4. MARKETPLACE ADVANTAGE
      6. MEASURING CUSTOMER VALUE GAPS
      7. APPLICATION AND LIMITATIONS OF MODELS
      8. DRIVERS OF CONSUMER BEHAVIOR
      9. TECHNOLOGY SHIFTS AND CONSUMER BEHAVIOR
    6. Chapter 9: Performance Measuring Process
      1. ABSTRACT
      2. INTRODUCTION
      3. ORGANIZATIONAL DESIGN
      4. STRUCTURAL PARADIGMS
      5. CUSTOMER-CENTRIC PERFORMANCE MEASURES
  9. Section 3: Convergence of Theory and Practice
    1. Chapter 10: Competitive Advantage
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK OF COMPETITION
      4. TECHNOLOGY AND COMPETITIVE ADVANTAGE
      5. DRIVING THROUGH E-COMMERCE
    2. Chapter 11: Convergence Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. INFORMATIONAL MANAGEMENT
      4. TECHNOLOGY AND MARKET DRIVERS
    3. Chapter 12: Challenges Ahead
      1. ABSTRACT
      2. INTRODUCTION
      3. CHANGING CORPORATE CULTURE
      4. TECHNOLOGY SHIFTS IN RETAILING
      5. DRIVING THROUGH E-COMMERCE
  10. Compilation of References
  11. About the Author
  12. Index