Chapter 1. How the Game Is Evolving
Competitive advantage drives the success of businesses, but that advantage is eroded by the imitation, suboptimization, and the inertia of companies to respond to technological breakthroughs. A new competitive game emerges when existing challenges are met. Cumulative effects of these changes precipitate a change of paradigm. During the last 50 years, our worldview has gone though a profound transformation in two critical dimensions. Not only has there has been a fundamental shift in our understanding of the nature of organization from a mindless mechanical system to a purposeful sociocultural system, but there has also been a discriminating shift in our way of knowing from analytical thinking (the science of ...

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