Contents
Dedication | |||||||
Acknowledgments | |||||||
Preface | |||||||
Introduction | |||||||
Swimming Lesson #1— | Testing the Waters: The Indie Landscape | ||||||
Gore, Penguins, and the Cultural Zeitgeist of Distribution by Jack Foley | |||||||
The Producer’s Perspective by Jason Kliot | |||||||
Conversation with Andrew Herwitz | |||||||
Strategizing Specialized Film by William R. Thompson | |||||||
Management Matters by Lawrence Mattis | |||||||
Swimming Lesson #2— | Learning to Float: The Buyers | ||||||
Who Is This For, Anyway? by Ian Bricke | |||||||
Swimming with Dolphins: Shorts Distribution 101 by Anna Darrah | |||||||
Who’s Gonna Rescue Me if I Start to Drown? by David Russell | |||||||
Life Starts When? by Jenn Chen | |||||||
Taking the Brake Lights Off Your Film by Linda “O.” Olszewski | |||||||
Make Your Mark by Joe Amodei | |||||||
So You Want to Sell That Short? Not So Fast … by Shane Smith |
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