CHAPTER 13 The Guts

Rick Stollmeyer wasn’t looking to get into the fitness business. Personal fitness is a holdover from training at the U.S. Naval Academy, where he studied to become an engineer on a nuclear submarine. He’s an in-shape guy.

Stollmeyer hails from a family of small-business owners and even as he proceeded through a typical post-Navy life, working for a military contractor in San Luis Obispo, California on satellite technology, he was nursing that latent entrepreneurial streak.

Unsatisfied with the track he was on, he began seriously noodling business ideas with a high school friend named Blake Beltram. A programmer, Beltram wrote software that helped Pilates pioneer Mari Winsor manage her studio in Los Angeles. The year was ...

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