CHAPTER 10 Money on the Run
The Boston Marathon celebrated its hundredth running in 1996 with much fanfare. Its organizers expanded the field to a record size and celebrated right through Patriots’ Day.
A year later, a small company based in La Jolla, California, took out an ad in Runner’s World. “You missed the first Boston,” it read. “Don’t miss the first Rock ‘n’ Roll.”
In 1998, almost 20,000 runners, the largest number to ever participate in a first-time marathon, moved 26.2 miles through the streets of San Diego, listening to a band at every mile. The field started more than half an hour late after an argument with the local police. Most of the runners were from out of town. Half of them were women.
The race marked the dawn of a new ...
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