CHAPTER 8 Work and Working Out

Most people opt to relax the day before they start their new job as president of a company. Others choose to compete in an Ironman.

Mike Zafirovski, then the president of Motorola’s handset division, was driving with his family to O’Hare Airport in Chicago in the spring of 2002. It was a Thursday and they were bound for Lake Placid, New York, excited for Zafirovski’s long-planned Ironman debut. He was participating under the auspices of CEO Challenges, a race-within-a-race concept Ironman was launching at the event. As a top executive, Zafirovski was getting white-glove treatment for him and his family—intimate dinners with top athletes as speakers, training advice, special viewing areas along the course for ...

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