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Sustaining Executive Performance: How the New Self-Management Drives Innovation, Leadership, and a More Resilient World by Steven MacGregor

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13. On the Systematic Change Required in the Global Food System

Royale with cheese! What’d they call a Big Mac?

—Jules Winnfield (Pulp Fiction)

Heinz von Foerster said that “truth is the invention of a liar.” The Austrian-American scientist and philosopher was one of the principal founding thinkers in the field of cybernetics—the scientific study of control and communication in the animal and the machine—essentially a study of the systemic nature of things, including ourselves and the world we construct around us. As a simple reflection, who creates the reality or world that we live in? Where does the system that governs the basic needs of a human being, including how we live, move, and eat, come from? It may be alarming to realize the often ...

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