Book description
The use of analytics is increasingly commonplace in business - and as a result, it's hard to gain a lasting competitive advantage from analytics. Nonetheless, there are companies that have done just that over time.Table of contents
- Cover
- Copyright
- Contents
-
Sustaining an Analytics Advantage
- 1. Keep your analytics secret.
- 2. Implement the analytics fast and defeat your competitors before they can react.
- 3. Apply your analytics to the right problems.
- 4. Recognize that sometimes control of the data is more important than control of the analytics.
- 5. Become a truly data-driven corporation.
Product information
- Title: Sustaining an Analytics Advantage
- Author(s):
- Release date: April 2015
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT56306
You might also like
book
Performance Marketing with Google™ Analytics: Practical Strategies for Maximizing Online ROI
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals …
article
Minding the Analytics Gap
In an increasingly data-driven business environment, many executives must make critical decisions based on analyses that …
article
Innovating With Analytics
In a recent data and analytics survey conducted by MIT Sloan Management Review in partnership with …
article
Integrating Analytics in Your Organization: Lessons from the Sports Industry
The successful use of analytics in sports, both on the field and off, comes down to …