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Sustainability in Supply Chain Management (Collection) by Steven M. Leon, Robert Palevich, Peter A. Soyka

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15. NH: Innovation and Knowledge Production Through Active Stakeholder Management

Marina Mattera

Economics & International Relations Area

Universidad Europea de Madrid—Madrid (Spain)

Creation of Innovations

According to the OECD (2005), the concept of innovation can be defined as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations” (OECD 2005, 46). Furthermore, innovations can be classified according to the nature of the new item created; they can be a product, a production process, marketing practices, or an organizational method. It is assumed that the innovation can be the creation ...

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