09/2009-5610
This case was written by Alfonso Pedraza Martinez, PhD student in Technology and Operations Management at INSEAD, Catalina Estrada Mejia, Research Assistant, Uni-Andes School of Management, Orla Stapleton, Research Associate at INSEAD Social Innovation Centre and Luk N. Van Wassenhove, the Henry Ford Professor of Manufacturing, and Academic Director of the INSEAD Social Innovation Centre. It is intended to be used for research purposes rather than to illustrate either effective or ineffective handling of an administrative situation. ...
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