4. The IBM® Experience: Innovation That Matters
Chapter Contents
This chapter is devoted to introducing the concept of innovation from the eyes of IBM as it has become the cornerstone of the IBM solution to the rapid changes in the global marketplace. It is interesting to have a closer look at how the idea of using innovation started in this company, and the scope and extent of experience it has undergone, making sure that everyone of its employees are all on the same “page.” It is indeed no easy feat.
Introduction
Based on its extreme commitment and dedication, IBM has embraced innovation to the core and is today ...
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