CHAPTER 12Four Different Intentions of CommunicationWin/Win, Win/Lose, Lose/Win, and Lose/Lose
The intentions of interpersonal communications are crucial to their outcome. Be aware of your conscious and unconscious intent. The intentions can be simplistically divided into four types of situations:
• win/win
• win/lose
• lose/win
• lose/lose
Try to identify your own intentions when you talk to someone. Read the following example descriptions of the kinds of intention conveyed by each type of communication and see which one fits you:
Win/Win
“I intend to be honest, direct, open, and clear. I want both of us to come out of this encounter as winners. I want you to be happy and get your needs met, and I want to do the same. I’ll empower you and I ...
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