Case Study 1—Made Better Manufacturing
Made Better Manufacturing is a hypothetical company that manufactures a variety of parts that it sells to other suppliers and manufacturers. The mainstay or primary product of the company is DooJiggys. Made Better has been successful as a company and is the recognized leader in DooJiggy manufacture. However, in the past several years competition has been growing to the point that Made Better is now being challenged by two of its competitors.
Due to stiffer ...