Chapter 13. Mastering Demand
This chapter marks the transition to the highest level of supply chain management: making the design decisions that ultimately determine the capabilities and limitations of your chain. The first step in designing a supply chain is understanding the pattern of demand your chain has to serve. This demand pattern is formed by the intersection of customer requirements, as described in the first section, and product constraints, discussed in the second section. Although demand is usually taken as a given, the third section introduces a variety of techniques you can use to improve the shape of demand to better fit your chain, including a few techniques that actually improve demand by reducing it. The last section examines ...
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